Our story

Lefroy Valley started in 1984 as a family business which has grown into an exciting and established horticultural seed company. It brings together a tight knit, committed and knowledgeable team, and continues to grow from strength to strength.

Lefroy Valley employs staff who are passionate about horticulture and its future. The Growing Solutions we offer to our customers are practical and are based on experience, honesty and professionalism.

These qualities flow over into an immense pride for the attitude and strength we display as a company, and for the enormous respect we have for each other and our customers. Most of all, Lefroy Valley staff enjoy their work and are proud of the quality of product, and service, they can offer to you, the Australian grower.

Our quality commitment

Lefroy Valley represents the cream of the world's vegetable seed breeding companies including Pop Vriend, Gautier and Snowy River Seeds/Dolphin Seeds. 

Our close relationship with these companies allows us to ensure that the best potential varieties for Australian conditions are screened from their breeding programs and released into the commercial market.

Lefroy Valley is an active member of the Australian Seed Federation and is certified to be in accordance with the requirements of the ASF Code of Practice for Seed Labeling and Marketing. A rigorous trialing and selection procedure in all major production areas, managed through our in house database “TRIALITY”, ensures that only the best varieties make it through to the commercial stage.

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By host on 3/17/2014 10:30 AM
 

 You only have to look at the real estate the salad mix range holds on the super market shelves to realise that these are products ever increasing in popularity, ticking all the boxes. As consumers we want the full package: convenience, flavour and presentation, and for the growers, the products offer profitability, ease of harvest, and industry growth.

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By host on 12/10/2013 10:10 AM
The history of the carrot can be traced back 5000 years, originating in Afghanistan, and then over the centuries being carried along the trade routes of Arabia, Africa, and Asia, to be sold in regions anxious to cultivate new and productive plants. Even in the early days there were many varieties of carrots, coming in an assortment of colours - purple, white, black, and red but, surprisingly, not orange!

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By host on 9/3/2013 11:24 AM
  

White Blister (White...