Our story

Lefroy Valley started in 1984 as a family business which has grown into an exciting and established horticultural seed company. It brings together a tight knit, committed and knowledgeable team, and continues to grow from strength to strength.

Lefroy Valley employs staff who are passionate about horticulture and its future. The Growing Solutions we offer to our customers are practical and are based on experience, honesty and professionalism.

These qualities flow over into an immense pride for the attitude and strength we display as a company, and for the enormous respect we have for each other and our customers. Most of all, Lefroy Valley staff enjoy their work and are proud of the quality of product, and service, they can offer to you, the Australian grower.

Our quality commitment

Lefroy Valley represents the cream of the world's vegetable seed breeding companies including Pop Vriend, Gautier, Snowy River Seeds and Dolphin Seeds. 

Our close relationship with these companies allows us to ensure that the best potential varieties for Australian conditions are screened from their breeding programs and released into the commercial market.

Lefroy Valley is an active member of the Australian Seed Federation and is certified to be in accordance with the requirements of the ASF Code of Practice for Seed Labeling and Marketing. A rigorous trialing and selection procedure in all major production areas, managed through our in house database “TRIALITY”, ensures that only the best varieties make it through to the commercial stage.


Author: Created: 11/21/2011 1:00 PM
Articles by Lefroy Valley
By MJ on 4/6/2020 2:29 PM
New generation broccoli is now available for the coming season, as well as our trusted varieties from last season. These include Alamo, Anaconda, Blackjack, Brutus, Cassius, Diablo, El Camino, Spinks...
By MJ on 3/26/2020 9:06 AM
ICON is a brand new gourmet which has shown outstanding potential in WA in all production slots, in Southern Queensland throughout the summer production slot and, and in the winter harvest slot in N Queensland. ICON has a vigorous bush and yields of medium large 150g-190g, firm fruit with a small, neat calyx scar. ICON has a good genetic resistance package listed below but the vigorous bush allows it to continue to yield well even under high leaf disease pressure. HR: Mi, Mj, Ma, Fol1-3, TYLCV, TSWV, Mi - Root knot nematode (Meloidogyna incongnita), Mj - Root knot nematode (Meloidogyna juncea), Ma- Root knot nematode (Meloidogyna arenaria) Fol1-3 - Fusarium wilt races 1-3 (Fusarium oxysporum f.sp.lycopersici), TYLCV - Tomato Yellow Leaf Curl Virus, TSWV - Tomato Spotted Wilt Virus
By MJ on 3/26/2020 8:45 AM
Cowpea mild mottle virus (CPMMV) is a member of the Carlavirus group of plant viruses. Unlike other Carlaviruses, which are aphid transmitted, CPMMV is transmitted by the silver leaf whitefly. CPMMV has a very wide geographical range, occurring mainly in countries where grain legumes are grown. CPMMV was first detected in Australia in 2016 on bean and soybean in Queensland. French bean, soybean and cowpea are the most commonly infected, with other hosts including mung bean, asparagus bean, adzuki bean and lima bean. A wide range of symptoms can develop including leaf mottling and mosaic. Seed pods may be deformed and surface discolouration may be present. Also referred to as angular mosaic because of the yellow, angular leaf spots.