Our story

Lefroy Valley started in 1984 as a family business which has grown into an exciting and established horticultural seed company. It brings together a tight knit, committed and knowledgeable team, and continues to grow from strength to strength.

Lefroy Valley employs staff who are passionate about horticulture and its future. The Growing Solutions we offer to our customers are practical and are based on experience, honesty and professionalism.

These qualities flow over into an immense pride for the attitude and strength we display as a company, and for the enormous respect we have for each other and our customers. Most of all, Lefroy Valley staff enjoy their work and are proud of the quality of product, and service, they can offer to you, the Australian grower.

Our quality commitment

Lefroy Valley represents the cream of the world's vegetable seed breeding companies including Pop Vriend, Gautier, Snowy River Seeds and Dolphin Seeds. 

Our close relationship with these companies allows us to ensure that the best potential varieties for Australian conditions are screened from their breeding programs and released into the commercial market.

Lefroy Valley is an active member of the Australian Seed Federation and is certified to be in accordance with the requirements of the ASF Code of Practice for Seed Labeling and Marketing. A rigorous trialing and selection procedure in all major production areas, managed through our in house database “TRIALITY”, ensures that only the best varieties make it through to the commercial stage.

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Author: Created: 11/21/2011 1:00 PM
Articles by Lefroy Valley
By mjackson on 9/12/2018 3:43 PM
Rock melon SOUTHERN SUMMER is bred to thrive in Australia’s summer heat.
By mjackson on 5/17/2018 8:01 AM
Doux - literally translating to "Sweet" is s Kale variety that is faster growing and higher yielding than traditional curly kale. The flavour is also milder and sweeter. Plants have attractive, upright, rather dark green leaves. Very vigorous, as it matures the leaves become slightly more serrated than normal kale (Brassica napus). Very versatile, makes attractive salad crops in many different areas. IR: Hb
By mjackson on 3/17/2014 10:30 AM
 

 You only have to look at the real estate the salad mix range holds on the super market shelves to realise that these are products ever increasing in popularity, ticking all the boxes. As consumers we want the full package: convenience, flavour and presentation, and for the growers, the products offer profitability, ease of harvest, and industry growth.

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